commercial radio recap (FAYE)



the list that follow can be

To make money
advertising their products
hosting events and competitions
selling new cast
sponsored conceit

REGULATOR
ASA is 1 regualtor which they can take down or change their advertisement they can also water shed meaning showing stuff after 9 pm another one is off-com
radio centre they regulate the script so they can broadcast their product

main feature of ads
to persuaid
to sell
to inform

TECHNIQUE
pun
shock

Maslow's hierarchy

  1. physiological needs - food/drink/sleep and relief from pain 
  2. safety - security 
  3. love and belonging needs - friends/family and part of a group 
  4. self-esteem - respect/confident and self worth 
  5. self actualisation needs - for potential/discovery your truth and justice in your life
value messages for example buy one get one free or love hurts

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